Archive for the ‘OOH’ Category
Contagion OOH
Comments (2)Spotted in Toronto, a rather unusual OOH for the new movie Contagion:
As they say, it’s rather a piece of art than a piece of communication, as almost nobody pays attention to this. But that might not be the point. I put this into the category of communication initiatives that are not made to be seen by consumers, but by the media.
Innovative OOH
Smart way to attract attention to the billboard, right in front of our office (does not seem to be done by Leo Toronto though, the account is handled by Chicago):
Nice touch the Jag.
