tudorfulea.ro

Some people abhor demos. And there are a lot which suck. But then again, there are a lot of great ones. Seen quite a lot of demos that attracted my attention lately, so finally I thought of narrowing down the post to a couple that communicate speed. I’ll include some older ones from my “demo archive” as well.

Just seen today:

Google’s Cannes award winning Chrome commercials:

One of my all time favorites:

Some more BMW:

Some more cars:

A couple of patterns occur, that may help inspire a structured approach:

- comparisons (BMW M5 – with a nice creative twist in this case)

- comparisons with cool references (Nike vs. Bugatti)

- challenges (hotels.com)

- over-complication – in case the benefit is quite simple (Google Chrome’s speed or the BMW’s acceleration)

Another thing that seems to be common to almost all engaging demo based ads is the fact that the demo is the story. All the while, the dull demos are merely interrupting a story.