Contagion OOH
Spotted in Toronto, a rather unusual OOH for the new movie Contagion:
As they say, it’s rather a piece of art than a piece of communication, as almost nobody pays attention to this. But that might not be the point. I put this into the category of communication initiatives that are not made to be seen by consumers, but by the media.
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It’s just bacteria in a petri dish. Hardly reminiscent of a virus destroying the world. Haha.
guess it would be a bit problematic to promote this movie through an actual deadly virus