My Cannes 2011 Picks (2)
As promised, my other 5 Cannes picks (see last post for reference)
1. Tesco – Homeplus Subway Virtual Store: because they seemed to have invented a feasible mobile shopping solution (that has actually the chance to change the way we shop):
2. Dortmund Concert Hall – Concert Milk: because they use a different category to promote their main business and in the process have actually launched a potentially successful brand of milk:
3. 4th Amendment Wear: because I actually empathize, as a frequent traveler, with the issue they’re tackling, but also because of the innovative solution they found:
4. USG People – The Crying Invoice: because money is hard to collect and calling to ask for money is embarrassing – so the idea of an invoice that “speaks” for itself is brilliant:
5. Gatorade Replay: because they’ve found a nice way to emotionally engage consumers – and because they had the courage to build an event that is far bigger than the usual sponsorship:
