tudorfulea.ro

I, too, enjoy Slow Motion, VW The Force and Nike Write the Future (among others). But I’m going to list a couple that have a rather more special meaning to me, usually linked to some kind of strategic  innovation.

1. Bolthouse Farms Baby Carrots – Eat ‘Em Like Junk Food: because they changed the category they’re playing in:

You watch the other mock commercials here and here. And they also have their own youtube channel here.

2. Westpac – Impulse Saver: because they’ve found a smart and insightful way to increase the frequency of the interactions between their customers and their products. This, in a category where idiosyncrasy is high and differentiation and innovation quite low:

3. Pacific Brands – Dated Pillows: because it’s more than a communication solution (adding an expiry date on each pillow) that has a potentially huge impact on the business.

4. Papercut Shop – Speed Sale: because they took further (to the limit?) the classical insight that a limited time offer works wonders in the digital realm. Groupon is another digital player who in my opinion is mainly taking advantage of this, rather than the “group purchase” side of the explanation.

5. Innovative Thunder – Pay with a Tweet: because they’ve invented a new internet tool (and business model)

I’ll soon post my next five picks.